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I was asked to present some best practice case studies during the Responsible Skiing Conference at the Metro Ski & Snowboard Show. Other speakers included Justin Francis of ResponsibleTravel and Richard Hammond of GreenTraveller

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My suggestions included:

  • Tell stories -travel is about people and places – talk about authenticity and experiences rather than just green ratings which might alienate skiiers
  • Talk about car free resorts and local food and wine and experiences
  • Be passionate – most visitors to mountain environments are passionate about just that – the mountain environment!
  • A picture or a video tells a thousand words –use local people to tell the story
  • Experience is everything – encourage visitors and journalists to get involved – they will then tell others
  • Remember it is a journey – say where you are and where you are aiming for
    Get certified and consider nominating your company for awards
  • Learn from others – share best practice


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