I was asked to present some best practice case studies during the Responsible Skiing Conference at the Metro Ski & Snowboard Show. Other speakers included Justin Francis of ResponsibleTravel and Richard Hammond of GreenTraveller

 

 

My suggestions included:

• Tell stories -travel is about people and places – talk about authenticity and experiences rather than just green ratings which might alienate skiiers
• Talk about car free resorts and local food and wine and experiences
• Be passionate – most visitors to mountain environments are passionate about just that – the mountain environment!
• A picture or a video tells a thousand words –use local people to tell the story
• Experience is everything – encourage visitors and journalists to get involved – they will then tell others
• Remember it is a journey – say where you are and where you are aiming for
  Get certified and consider nominating your company for awards
• Learn from others – share best practice

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